
Rev Your
Sales Engine
You’re coming up on your third year with stagnant growth for your company and you know it’s time for a change. But what? With so many variables at play, from the positioning of your products to the skill levels of your sales team, it can be tough to know where to start.
This is where Sterling Sales comes in.
With over 30 years of sales experience, John Sterling has built dynamic teams of effective sales leaders and reps that change the game for their companies.
And we can do it for you, too.

"John is the go-to guy for sales in the area and everyone knows it."
– Ed Williams, customer
Companies Impacted
Meet John
30+ Years of Sales Expertise
John Sterling is a seasoned sales professional who has spent over 10,000 hours reviewing, optimizing, and running sales teams. His career began by investing in Datastream, a company that he helped grow from a team of 4 to over 1,000 employees as the VP of Sales.
John helped take Datastream public in 1996, managing 100+ sales reps globally (inside and outside sales), and achieving over $120M in revenue. He led 5 international acquisitions and managed sales offices in multiple countries, including the USA, Germany, Holland, France, UK, Argentina, Australia, Singapore, and China.
In 2006, John was instrumental in the successful sale of Datastream to Infor for $200M+ and ever since has dedicated his time to helping Noobs find success in their own sales careers. He is also an accomplished author, having written the book "Sales Noobs: Everything You Need to Know to Get Promoted" and hosts the Noob School Podcast on sales strategies and leadership.
As an avid saxophonist, you can often find John in the local live music joints around Greenville and outside, in front of downtown popular attractions. You can even catch his saxy skills as the intro to the podcast!
Services We Provide
Sales Training to Transform Your Team into a Revenue Generating Machine
Latest Learnings & Resources

Kindness is key to success in business, sales and life
The importance of speed and technical knowledge in today’s world is well-recognized. However, there’s an often-overlooked soft skill that plays a crucial role in determining success not just in the professional sphere, but in life as well – the art of being kind.

Sales Pathfinder: Your Personalized Sales Chat Tool
Ever wondered what your career would look like if you took a path in sales? Our personalized AI tool will help you to work through any scenario or question you may have in regards to building a path in sales.
Already a sales expert? Ask us anything! Sales Pathfinder is everyone's tool in building a successful career in sales.

Finding your best career match
When we see someone who has always known what he or she wanted in life, it’s easy to be jealous.
I think of Yo-Yo Ma, who I was lucky enough to see at the Peace Center a few years ago, as an extreme example. He has played cello for every president since he was 4 years old. He found his calling early.

Noob School Meetup
If you're a sales professional looking for support in navigating your career, consider joining our Noob School Meetup. This weekly, virtual meetup is for career-focused sales professionals who are passionate about sharpening their skills and building big careers.
Investment:
$99 a month