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Buying existing businesses offers advantage over startups

  • Sterling Sales
  • Apr 8
  • 2 min read

For aspiring entrepreneurs, the allure of launching a startup often overshadows a more practical alternative: buying an existing business.


While startups promise a blank canvas, they come with high risks and uncertainty. Purchasing a business offers a faster, safer and more reliable path to success. Here are three key reasons why an entrepreneur might opt to buy rather than build from scratch.


Pros to buying existing businesses

Proven track record and immediate cash flow: Unlike a startup, which relies on untested ideas and projections, an existing business provides a financial history, customer base and operational data. The U.S. Small Business Administration notes that 50% of startups fail within five years, often due to unproven models. A purchased business, however, generates revenue immediately, offering cash flow to cover costs, pay the owner and fund growth — sparing the entrepreneur the startup’s cash-burning phase — and the best stats available report a 90% five-year survival rate for purchased businesses.


Established infrastructure skips the startup grind: Having tried both paths, buying a good, established business is a lot easier than a startup. We have purchased several software companies over the years and also tried to start a few with “great ideas.” Maybe I’m just not so good with startups, but it seems 10 times harder than finding an established company that wants to sell. 


Building a startup means creating everything — brand identity, customer relationships, employee teams and supply chains — from nothing, a process that can take years of trial and error. An existing business already has these in place: a recognized name, trained staff, working systems and loyal clients. This allows the buyer to step in and focus on improvement rather than survival, saving time and energy. For a wannabe entrepreneur, this head start accelerates the path to profitability without the exhaustion of starting from zero.


Lower risk and easier financing: Startups are high-stakes experiments, vulnerable to market shifts with no guarantees of success. Buying a business mitigates risk through due diligence, reviewing records and contracts — while sellers often provide transition support to ensure success. Financing is also more accessible: SBA loans, banks and investors favor businesses with assets and revenue over speculative ideas, and seller financing can lower upfront costs. This combination of reduced risk and better funding options makes acquisition a smarter bet for entrepreneurs without deep resources or startup savvy. In many cases, we have seen entrepreneurs with experience use a combination of financing to come out of pocket with 10% or less of the purchase price.


In conclusion, while startups fuel dreams of innovation and are romanticized in the press, they demand patience, capital and a tolerance for failure that many entrepreneurs may not have. Buying a business delivers a proven, operational platform with immediate benefits, allowing new owners to hit the ground running. For those eager to turn ambition into action, acquisition offers a practical shortcut to success — less glamorous, perhaps, but far more effective.


Originally posted on Upstate Business Journal.

 
 
 

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